practice growth &

enhancement

**Ready to Enhance Your Practice?**

We’re here to provide tailored strategies and expert guidance to help elevate your practice and patient care.

Questions about the process? Email our team today.

[email protected]

FMBA Perfect Practice

Perfect Practice Coaching came from the combined 50+ years of experience in health care and business marketing and management as well as creating and running a successful Multi-disciplinary Functional Medicine Center as a cash pay center of excellence in the Dallas Area.

Over their 21-year history, Jenny Bair and her business partner have been sought out by other practitioners to share their experiences, successes, and mistakes. Once a side business, Perfect Practice has become a leading force in Practice Implementation Coaching – assisting aspiring and veteran functional medicine practitioners in creating their vision for their perfect practice from start to finish – developing the business model to mastering the marketing. Jenny and her team of trainers give you the tools you need to succeed because they have been there and still have a 7-figure functional medicine center in Dallas. Learn from leaders in the market.

Then, Jenny connected with Teresa Rinlee and Dr. Kelly Martin Hopkins, and the vision for Perfect Practice expanded in a new and meaningful direction. The Perfect Practice Blueprint, along with its comprehensive 9-module framework, was shared with this growing team to support the FMBA network of providers in achieving sustainable practice growth and enhancement. This collaboration brings together multiple organizations and industry leaders who share a unified mission—to equip providers, office managers, and their teams with the strategies and tools needed to successfully build and scale profitable cash-pay centers within their practices.

Perfect Practice Blueprint Mastery along with FMBA and team of Practice Growth Consultants have multiple offerings to help you reach and exceed your inner visions, dreams, and goals to create your practice and life legacy.

What if in less than a few months you could not only learn the method to transform your practice, but you could also eliminate all limiting fears with a surefire roadmap that increases income and creates the practice freedom dream you of having.

“Perfect Practice Blueprint” is the map every practitioner needs to have to create a thriving practice that delivers great clinical outcomes, income, impact, and freedom.

It was created with the understanding that there is no one better to coach a practitioner than practitioners who have learned how to build the business from the ground up.

That is why Perfect Practice — a practice acceleration incubator — tapped into our unique business training we have done for years and extracted the 9 key foundational principles that every successful practitioner does to create a 6- or 7-figure functional medicine practice.

And now, we want you to have it. Why?

Simply because we know by helping you, we empower you to impact more people and create positive changes in medicine.

Your Path to Perfect Practice

how to get started

Begin by connecting with one of our practice consultants to discuss your goals and vision. From there, we’ll match you with the right experts to support your needs. Depending on your objectives, you may work with multiple consultants to ensure comprehensive guidance.

We stay closely connected through scheduled calls, email, messaging, virtual meetings, and in-person sessions when available—ensuring consistent support every step of the way.

where should

you start

If you're unsure where to begin, we recommend our structured coaching packages. Designed for immersive learning, these programs guide you through the process of transforming your practice into the one you envision.

Each session is hands-on and action-oriented—so you don’t just learn, you implement. You’ll leave every session with clear, practical next steps, along with ongoing check-ins to keep you and your team accountable and moving forward.

flexible, result-driven support

Our programs range from short-term engagements to long-term partnerships, giving you the consistency, support, and resources needed to create meaningful change. Real transformation takes time and we’re here for the entire journey.

We focus on helping you implement a balance of small, strategic improvements and larger, high-impact changes throughout the year.

team-based approach

Transformation doesn’t fall on one person alone. Depending on your goals, different members of your team will be involved in each session ensuring shared responsibility, stronger collaboration, and more sustainable results.

team-based approach

Transformation doesn’t fall on one person alone. Depending on your goals, different members of your team will be involved in each session ensuring shared responsibility, stronger collaboration, and more sustainable results.

Perfect Practice Blueprint Mastery

Training Modules

PHASE 1

Perfect Practice Vision

This will help you determine the Perfect Practice to fit your desired financial, practice and personal goals.

Build the Perfect Practice

We believe that starting with the end in mind will help you build a business, not a job where you are trapped.

PHASE 2

Build Your Branding

In Phase 2, we will help you craft your brand story and your brand niche so you can become the expert in your market and attract your perfect patient.

Build The Perfect Brand

We know that creating a niche practice can create the perfect environment to attract your perfect patient and get your patients to become raving fans that refer.

PHASE 3

10X Your Business

In this phase, you will go from being a job owner to an entrepreneur. This will walk you through the steps to build multiple streams of revenue.

Build The Perfect Business Plan

Whether you want to go from insurance to cash or create a hybrid model of cash and insurance, you need to blueprint on how to do that successfully.

PHASE 4

Marketing Your Practice

This will help you learn how to become a sought-after speaker in your market and how to bring a stream of prequalified clients to your door.

Build the Perfect Marketing Plan

You cannot 10X your business is no one can find you. Become the sought-after expert with a waiting list.

PHASE 5

Functional Medicine in Practice

In Phase 5, you will go through how to bring advanced testing and products into the patient interaction with finesse.

Build the Perfect Practice

By learning how to bring specialty testing and products to the patient care experience, you give greater value to your patient while creating new revenue streams.

PHASE 6

Chaos to Calm Office process

In this phase, you will learn the systems, forms, and scripts to implement functional medicine in your office.

Build the Perfect Office Processes

Revamp your business processes from the front desk to back office for efficiency and profitability.

PHASE 7

Financial Breakthrough Formula

Learn the key business indicators for business success and how to plan for financial success and practice independence.

Build the Perfect Financial Plan

Use our training and templates to plan for your financial future and take the fear out of changing your business model.

PHASE 8

Marketing Your Practice 2.0

In this phase, you will learn the secret to social media and other software tools to market, add value, and build a wildly successful practice.

Build Your Perfect Practice Generator

Learn how to make money while you sleep and create a stream of qualified clients waiting to work with you.

PHASE 9

Mastering Patient Engagement

In this phase, you will learn how to increase patient engagement and use nutritionists and health coaches to create multiple streams of income.

Build the Perfect Patient Team

Learn the art of utilizing extenders that add value and increase revenue.

What Perfect Practice and FMBA Practice Growth Consultants can offer you

1. Online Modules to fit easily into your schedule that you can access 24/7 access.

2. An addition real time coaching and consulting through all of the modes of communication/technology so that 1:1 sessions are convenient for you and your consultant and the team when other team members need to participate.

3. Teach you how to build affiliate and referral networks.

4. In Depth Weekend Workshop Built into the Online Program

Seminars and workshops are catalysts for changing where you are focused. Our program includes workshop intensives so you get hands-on training you can implement Monday morning.

5. How to Package & Build Your Services

We help you package your unique services and skills to transition from a disease management practice to a functional medicine-based wellness-based practice.

6. Marketing Strategies & Partners to create a consistent flow of new clients.

We have strategies, marketing templates and exclusive partners that can help you create a consistent flow of new patients.

7. Real accountability after workshops to help with implementing change.

No one-size-fits-all programs. We have several programs to choose from that can fit needs and your budget.

8. Financial plans to transition from insurance to a hybrid or cash model.

Regardless of where your practice is today, you need a plan to take it where to go. We take the guess work out of the financial planning process.

9. Take you from a practitioner to a practitioner-entrepreneur.

This is the new frontier! Learn the skills it takes to go from having a JOB to having a business that earns when you are away.

FMBA Medical Support Staff

Empower your team with the knowledge and confidence they need to successfully support hormone optimization and wellness programs. The FMBA Medical Support Staff Training Module is a comprehensive training series designed specifically for front office personnel, medical assistants, patient coordinators, and administrative staff.

This training package includes four easy-to-follow modules that provide a complete overview of the FMBA process and the essential role support staff play in creating an exceptional patient experience.

Included

Training Modules

FMBA

Model

Learn the foundation of the FMBA approach, including the patient journey, practice integration, and how the model supports patient outcomes, retention, and practice growth.

Hormone Overview

Gain a basic understanding of hormone optimization, common hormone imbalances, treatment goals, and key terminology to help staff communicate confidently with patients and providers.

Patient

Flow

Master the step-by-step process from initial inquiry through consultation, treatment, follow-up, and ongoing patient engagement. This module helps create a seamless and consistent patient experience.

FMBA Admin Quick Reference

A practical guide for daily operations, including scheduling, patient communication, documentation, follow-up procedures, and administrative best practices.

Get Trained Now

Learning Objectives

Upon completion, staff members will be able to:

Understand the FMBA patient care model
Navigate patient workflows efficiently
Support providers with confidence and professionalism
Improve patient communication and satisfaction
Enhance practice consistency and operational efficiency
Serve as knowledgeable ambassadors for the practice’s wellness and hormone optimization programs

Ideal For

Medical Assistants
Patient Care Coordinators
Front Desk Staff
Office Managers
Administrative Team Members
New Employee Onboarding

Get Trained Now

Teresa and Jenny can assist your team with MANY aspects of implementing cash pay services into your practice such as: BHRT Optimization programs, supplements, peptides, GLP’s+, aesthetic services, business plans, marketing plans, bundling of products & services, memberships, how to stock inventory on the shelf and move it, set up an app to increase sales, setting up online stores, setting up affiliate relationships for passive income, team training, scripting, patient seminars for your folks and more. This is a brief list of services.

We offer introductory packages up to program with 2-year implementation, maintenance, check-ins, clinic observations, working with the clinic leaders, and staff customized to your needs based upon the growth plans you have. Travel expenses will be covered by the practice per visit. You will have that in advance of any planned visits. Teresa is located near Tyler, Texas. Jenny is located near Austin, Texas. We also coach and consult by phone, zoom, email, text, and in-person.

Our first offer to you and your practices is a 30-minute Strategy & Discovery Call with Teresa or Jenny to find out your needs and goals and then decide upon the right plan for you.

Talk to an Expert

Start Strong with These Packages

Gain a clear, strategic foundation for launching or enhancing your BHRT Optimization program with expert-led medical support staff training.

This overview is designed for new clinic launches and growing practices aiming to maximize their training investmen and generate strong returns.

Led by experienced industry veterans Teresa and Jenny, this program supports both the implementation of new hormone therapy services and the refinement of existing programs to align with your evolving goals.

Through this process, your team will build confidence in the therapy, foster enthusiasm among staff and patients, and become fully equipped—clinically and operationally—to deliver exceptional care.

1 Pre-Launch Phase

I begin with a patient seminar for the medical staff. This initial session focuses on introducing the therapy and reviewing the core 4–5 foundational nutraceuticals that support treatment outcomes. The goal during this stage is to help the staff understand the “why” behind the therapy and become genuinely excited about what it can do for their patients.

Once the team has a solid understanding of the therapy and its benefits, we move into patient flow and administrative processes. This includes reviewing intake procedures, documentation requirements, and how patients move through the consultation and treatment process as well as checkout and rescheduling for labs and follow up treatments.

2 Training Visit

During my next visit, we conduct a comprehensive training on the full scope of nutraceuticals used within the program. This session expands on the foundational supplements and gives the staff a broader understanding of how to support different patient needs and the tools available in their nutraceutical toolbox.

In the weeks leading up to the official training and launch, I recommend weekly email campaigns promoting patient seminars. The purpose of these campaigns is to generate patient awareness that they are bringing the therapy into practice and build momentum so that we ideally have at least ten patients scheduled for pellet therapy on the post-launch clinic day.

3 Post-Training Clinic Day

After the staff training is completed, we conduct a dedicated clinic day where we walk through the entire process together in real time. This includes:

Patient flow from check-in through treatment
Completion and management of patient paperwork
DEA compliance procedures, including logging and documentation.
Hands-on guidance with pellet insertion procedures and patient care

This day ensures the team feels comfortable with both the clinical and regulatory aspects of the therapy.

4 Post-Launch Support

Following the launch, I maintain weekly check-ins with the staff to answer questions, troubleshooting challenges, and reinforce best practices.

In addition, we continue to build patient interest by hosting monthly patient seminars for at least the first three-six months after training. These seminars help educate new patients, maintain momentum, and support continued growth of the program.

This allows the team to gradually build knowledge, confidence, and patient demand while ensuring compliance and smooth clinical operations with follow up ensuring positive patient outcomes.