practice growth &

enhancement

**Ready to Enhance Your Practice?**

We’re here to provide tailored strategies and expert guidance to help elevate your practice and patient care.

BOOK A STRATEGY CALL

**Ready to Enhance Your Practice?**

We’re here to provide tailored strategies and expert guidance to help elevate your practice and patient care.

BOOK A STRATEGY CALL

FMBA Perfect Practice

Perfect Practice Coaching was founded on more than 50 years of combined experience in healthcare, business development, marketing, practice management, and the creation and operation of a successful multidisciplinary functional medicine center. Built as a cash-pay center of excellence in the Dallas area, the practice has provided Jenny Bair and her business partner with firsthand experience in developing, managing, and growing a highly successful functional medicine organization.

Throughout their 21-year history, Jenny and her business partner have frequently been sought out by other healthcare professionals who wanted to learn from their experiences, successes, challenges, and lessons learned. What began as a supplemental consulting service has evolved into a respected practice implementation and coaching organization serving both aspiring and established functional medicine practitioners.

Perfect Practice Coaching helps providers transform their vision into a thriving practice—from developing a sustainable business model and implementing effective operational systems to creating a comprehensive marketing strategy and supporting long-term growth.

Jenny and her team of experienced trainers provide practical tools, proven strategies, and real-world guidance because they have personally navigated the process. Their recommendations are grounded in the ongoing operation of a successful seven-figure functional medicine center in the Dallas area. Clients have the opportunity to learn from experienced leaders who understand both the clinical and business realities of building a profitable cash-pay practice.

The vision for Perfect Practice expanded further when Jenny connected with Teresa Rinlee and Dr. Kelly Martin Hopkins. Together, they recognized an opportunity to bring the Perfect Practice Blueprint and its comprehensive nine-module framework to the FMBA network of providers.

This collaboration unites multiple organizations, experienced practice leaders, and industry professionals around one shared mission: to equip providers, office managers, and support teams with the strategies, systems, and resources needed to successfully establish, strengthen, and scale profitable cash-pay centers within their practices.

Through Perfect Practice Blueprint Mastery, FMBA, and a dedicated team of Practice Growth Consultants, providers can access a variety of coaching, training, and implementation solutions designed to help them achieve—and exceed—their professional goals.

Whether you are launching a new practice, adding cash-based services to an existing organization, or preparing for your next stage of growth, our team is committed to helping you create a practice that supports your vision, your financial goals, and the lasting legacy you want to build.

BOOK A STRATEGY CALL

What if in less than a few months you could not only learn the method to transform your practice, but you could also eliminate all limiting fears with a surefire roadmap that increases income and creates the practice freedom dream you of having.

“Perfect Practice Blueprint” is the map every practitioner needs to have to create a thriving practice that delivers great clinical outcomes, income, impact, and freedom.

It was created with the understanding that there is no one better to coach a practitioner than practitioners who have learned how to build the business from the ground up.

That is why Perfect Practice — a practice acceleration incubator — tapped into our unique business training we have done for years and extracted the 9 key foundational principles that every successful practitioner does to create a 6- or 7-figure functional medicine practice.

And now, we want you to have it. Why?

Simply because we know by helping you, we empower you to impact more people and create positive changes in medicine.

BOOK A STRATEGY CALL

Your Path to Perfect Practice

how to get

started

Begin by connecting with one of our practice consultants to discuss your goals and vision. From there, we’ll match you with the right experts to support your needs. Depending on your objectives, you may work with multiple consultants to ensure comprehensive guidance.

We stay closely connected through scheduled calls, email, messaging, virtual meetings, and in-person sessions when available—ensuring consistent support every step of the way.

where should

you start

If you're unsure where to begin, we recommend our structured coaching packages. Designed for immersive learning, these programs guide you through the process of transforming your practice into the one you envision.

Each session is hands-on and action-oriented—so you don’t just learn, you implement. You’ll leave every session with clear, practical next steps, along with ongoing check-ins to keep you and your team accountable and moving forward.

flexible, result-driven support

Our programs range from short-term engagements to long-term partnerships, giving you the consistency, support, and resources needed to create meaningful change. Real transformation takes time and we’re here for the entire journey.

We focus on helping you implement a balance of small, strategic improvements and larger, high-impact changes throughout the year.

team-based

approach

Transformation doesn’t fall on one person alone. Depending on your goals, different members of your team will be involved in each session ensuring shared responsibility, stronger collaboration, and more sustainable results.

BOOK A STRATEGY CALL

Perfect Practice Blueprint Mastery

Training Modules

PHASE 1

Perfect Practice Vision

This will help you determine the Perfect Practice to fit your desired financial, practice and personal goals.

Build the Perfect Practice

We believe that starting with the end in mind will help you build a business, not a job where you are trapped.

PHASE 2

Build Your Branding

In Phase 2, we will help you craft your brand story and your brand niche so you can become the expert in your market and attract your perfect patient.

Build The Perfect Brand

We know that creating a niche practice can create the perfect environment to attract your perfect patient and get your patients to become raving fans that refer.

PHASE 3

10X Your Business

In this phase, you will go from being a job owner to an entrepreneur. This will walk you through the steps to build multiple streams of revenue.

Build The Perfect Business Plan

Whether you want to go from insurance to cash or create a hybrid model of cash and insurance, you need to blueprint on how to do that successfully.

PHASE 4

Marketing Your Practice

This will help you learn how to become a sought-after speaker in your market and how to bring a stream of prequalified clients to your door.

Build the Perfect Marketing Plan

You cannot 10X your business is no one can find you. Become the sought-after expert with a waiting list.

PHASE 5

Functional Medicine in Practice

In Phase 5, you will go through how to bring advanced testing and products into the patient interaction with finesse.

Build the Perfect Practice

By learning how to bring specialty testing and products to the patient care experience, you give greater value to your patient while creating new revenue streams.

PHASE 6

Chaos to Calm Office process

In this phase, you will learn the systems, forms, and scripts to implement functional medicine in your office.

Build the Perfect Office Processes

Revamp your business processes from the front desk to back office for efficiency and profitability.

PHASE 7

Financial Breakthrough Formula

Learn the key business indicators for business success and how to plan for financial success and practice independence.

Build the Perfect Financial Plan

Use our training and templates to plan for your financial future and take the fear out of changing your business model.

PHASE 8

Marketing Your Practice 2.0

In this phase, you will learn the secret to social media and other software tools to market, add value, and build a wildly successful practice.

Build Your Perfect Practice Generator

Learn how to make money while you sleep and create a stream of qualified clients waiting to work with you.

PHASE 9

Mastering Patient Engagement

In this phase, you will learn how to increase patient engagement and use nutritionists and health coaches to create multiple streams of income.

Build the Perfect Patient Team

Learn the art of utilizing extenders that add value and increase revenue.

What Perfect Practice and FMBA Practice Growth Consultants can offer you

1. Online Modules to fit easily into your schedule that you can access 24/7 access.

2. An addition real time coaching and consulting through all of the modes of communication/technology so that 1:1 sessions are convenient for you and your consultant and the team when other team members need to participate.

3. Teach you how to build affiliate and referral networks.

4. In Depth Weekend Workshop Built into the Online Program

Seminars and workshops are catalysts for changing where you are focused. Our program includes workshop intensives so you get hands-on training you can implement Monday morning.

5. How to Package & Build Your Services

We help you package your unique services and skills to transition from a disease management practice to a functional medicine-based wellness-based practice.

6. Marketing Strategies & Partners to create a consistent flow of new clients.

We have strategies, marketing templates and exclusive partners that can help you create a consistent flow of new patients.

7. Real accountability after workshops to help with implementing change.

No one-size-fits-all programs. We have several programs to choose from that can fit needs and your budget.

8. Financial plans to transition from insurance to a hybrid or cash model.

Regardless of where your practice is today, you need a plan to take it where to go. We take the guess work out of the financial planning process.

9. Take you from a practitioner to a practitioner-entrepreneur.

This is the new frontier! Learn the skills it takes to go from having a JOB to having a business that earns when you are away.

BOOK A STRATEGY CALL

FMBA Medical Support Staff

for Pellet Therapy

Empower your team with the knowledge and confidence they need to successfully support hormone optimization and wellness programs. The FMBA Medical Support Staff Training Module is a comprehensive training series designed specifically for front office personnel, medical assistants, patient coordinators, and administrative staff.

This training package includes four easy-to-follow modules that provide a complete overview of the FMBA process and the essential role support staff play in creating an exceptional patient experience.

Included

Training Modules

FMBA Model

Learn the foundation of the FMBA approach, including the patient journey, practice integration, and how the model supports patient outcomes, retention, and practice growth.

Hormone Overview

Gain a basic understanding of hormone optimization, common hormone imbalances, treatment goals, and key terminology to help staff communicate confidently with patients and providers.

Patient Flow

Master the step-by-step process from initial inquiry through consultation, treatment, follow-up, and ongoing patient engagement. This module helps create a seamless and consistent patient experience.

FMBA Admin Quick ReferencE

A practical guide for daily operations, including scheduling, patient communication, documentation, follow-up procedures, and administrative best practices.

Sample Patient Seminar

This 20-minute seminar shows that fatigue, mood changes, and feeling “old and grumpy” aren’t just part of aging and how hormone therapy can help restore energy and well-being.

Get Trained Now

Learning Objectives

Upon completion, staff members will be able to:

Understand the FMBA patient care model
Navigate patient workflows efficiently
Support providers with confidence and professionalism
Improve patient communication and satisfaction
Enhance practice consistency and operational efficiency
Serve as knowledgeable ambassadors for the practice’s wellness and hormone optimization programs

Ideal For

Medical Assistants
Patient Care Coordinators
Front Desk Staff
Office Managers
Administrative Team Members
New Employee Onboarding

Get Trained Now

Teresa and Jenny can assist your team with many aspects of implementing and expanding cash-pay services within your practice. Areas of support include:

BHRT optimization programs
Nutraceuticals and supplements
Peptides and GLP-1 therapies
Aesthetic services
Business and marketing plans
Product and service bundling
Membership program development
Inventory selection, management, and sales strategies
Practice-branded app development to increase patient engagement and revenue
Online store setup
Affiliate partnerships and passive-income opportunities
Team training and scripting
Patient education seminars
Additional customized growth and implementation services

This represents only a brief overview of the services available.

We offer a range of options, from introductory consulting packages to comprehensive two-year implementation and support programs. Longer-term engagements may include ongoing maintenance, scheduled check-ins, clinic observations, collaboration with practice leadership, staff development, and customized strategies based on your clinic's goals and growth plans.

Any travel expenses associated with on-site visits will be the responsibility of the practice. A detailed estimate will be provided and approved in advance of each planned visit. Teresa is located near Tyler, Texas, and Jenny is located near Austin, Texas.

Coaching and consulting services are available by phone, Zoom, email, text, and in person.

The first step is a complimentary 30-minute Strategy and Discovery Call with Teresa or Jenny. During this conversation, we will learn more about your practice, identify your needs and goals, and help determine the most appropriate plan and level of support for your team.

Talk to an Expert

Start Strong with These Packages

Gain a clear, strategic foundation for launching or enhancing your BHRT Optimization program with expert-led medical support staff training.

This overview is designed for new clinic launches and growing practices aiming to maximize their training investmen and generate strong returns.

Led by experienced industry veterans Teresa and Jenny, this program supports both the implementation of new hormone therapy services and the refinement of existing programs to align with your evolving goals.

Through this process, your team will build confidence in the therapy, foster enthusiasm among staff and patients, and become fully equipped—clinically and operationally—to deliver exceptional care.

1 Pre-Launch Phase

I begin with a patient seminar for the medical staff. This initial session focuses on introducing the therapy and reviewing the core 4–5 foundational nutraceuticals that support treatment outcomes. The goal during this stage is to help the staff understand the “why” behind the therapy and become genuinely excited about what it can do for their patients.

Once the team has a solid understanding of the therapy and its benefits, we move into patient flow and administrative processes. This includes reviewing intake procedures, documentation requirements, and how patients move through the consultation and treatment process as well as checkout and rescheduling for labs and follow up treatments.

2 Training Visit

During my next visit, we conduct a comprehensive training on the full scope of nutraceuticals used within the program. This session expands on the foundational supplements and gives the staff a broader understanding of how to support different patient needs and the tools available in their nutraceutical toolbox.

In the weeks leading up to the official training and launch, I recommend weekly email campaigns promoting patient seminars. The purpose of these campaigns is to generate patient awareness that they are bringing the therapy into practice and build momentum so that we ideally have at least ten patients scheduled for pellet therapy on the post-launch clinic day.

3 Post-Training Clinic Day

After the staff training is completed, we conduct a dedicated clinic day where we walk through the entire process together in real time. This includes:

Patient flow from check-in through treatment
Completion and management of patient paperwork
DEA compliance procedures, including logging and documentation.
Hands-on guidance with pellet insertion procedures and patient care

After the staff training is completed, we conduct a dedicated clinic day where we walk through the entire process together in real time. This includes:

This day ensures the team feels comfortable with both the clinical and regulatory aspects of the therapy.

4 Post-Launch Support

Following the launch, I maintain weekly check-ins with the staff to answer questions, troubleshooting challenges, and reinforce best practices.

In addition, we continue to build patient interest by hosting monthly patient seminars for at least the first three-six months after training. These seminars help educate new patients, maintain momentum, and support continued growth of the program.

This allows the team to gradually build knowledge, confidence, and patient demand while ensuring compliance and smooth clinical operations with follow up ensuring positive patient outcomes.